INTERNAL · DANNY KING · US NAVY VETERAN

LinkedIn Content Strategy

Danny's lead-generation playbook — pillars, posts, cadence, and engagement system.

LinkedIn Company Page Assets

Click Open ↗ to view full-size in a new tab, then right-click → Save Image As.

Background Banner

1128 × 191px · Company Page → Edit → Background Photo · Three options below.

Banner Option 1Open ↗

Banner Option 2Open ↗

Banner Option 3Open ↗

Company Logo (Square)

300 × 300px · Company Page → Edit → Logo · Three options below.

Logo Option 1Open ↗

Logo Option 2Open ↗

Logo Option 3Open ↗

How to upload to LinkedIn

Click Open ↗ on the image you want → right-click → Save Image As
Go to your LinkedIn Company Page and click Edit page
Under Logo, upload the square logo (300×300px min)
Under Background photo, upload the banner
Click Save

Profile Copy — Ready to Paste

Update these three fields first. They do more work than any post.

Danny's Headline

Personal profile → Edit intro → Headline

Tip: This appears in search results and connection requests — it should answer 'what do you do for me', not 'what is your title'.

Edit directly above, then copy and paste into LinkedIn

Danny's Personal About

Personal profile → Edit → About section

Tip: Reads like a letter to the operator sitting across from you. Opens with their problem, not your resume. End with a direct invitation.

Most operators I talk to aren't confused about growth — they're stuck on structure.

They've built something real. The unit economics work. Customers come back. The team is solid. But the path from "one successful business" to "a portfolio" isn't obvious — and the wrong move (franchising too early, licensing without the right candidate pipeline, acquiring without a clean structure) can set you back years.

I've spent 14 years on the inside of these decisions.

At Grocery Outlet, I ran licensee acquisition — recruiting and qualifying the independent operators who run each store. That's a different discipline than traditional franchising. It requires a different candidate profile, a different pitch, and a different qualification process. I learned what separates operators who scale from operators who stall.

Before that, I worked across franchise development with brands in financial services, healthcare, food and beverage, and retail — from early-stage concept launches to multi-unit expansion programs.

I started VantageRise Partners because the operators who need this kind of deal-level expertise rarely have access to it. It lives inside large franchise systems and investment banks — not available to the founder running a $3M business who's ready for the next move.

If that's you, I'd rather have a 20-minute call than send you a deck.

→ vantagerisepartners.com | daniel@vantagerisepartners.com

Edit directly above, then copy and paste into LinkedIn

Company Page About

Company page → Edit page → About us

Tip: Opens with the client's problem, not the firm's origin story. Ends with a direct link.

Edit directly above, then copy and paste into LinkedIn

Sustainable Weekly Cadence

3 posts / week

Two value posts (pillars 1–3) + one personal/POV post (pillar 4).

15 min/day engaging

Thoughtful comments on 5 posts from ideal-client accounts — worth more than posting.

1 long-form / month

A flagship article or carousel on a topic like the Licensed-Operator Playbook.

Four Content Pillars

The Operator's Path to Scale

Franchise vs. license vs. acquire — how a proven operator actually chooses. Educational content that attracts the exact buyer.

Talent & Licensee Recruiting

What a great operator looks like and how to recruit them — lessons from the Grocery Outlet model. Danny's unfair advantage.

Deal Notes

Off-market sourcing, deal structuring, skin-in-the-game economics. Builds authority with serious buyers.

Behind VantageRise

Why Danny left Grocery Outlet to build VantageRise, and his POV on growth. Builds trust and relatability.

6 Starter Posts

Click any post to expand, edit & copy

Founder AnnouncementPin this

After 14 years helping build one of retail's great growth stories at Grocery Outlet, I've started something of my own: VantageRise Partners.

Path to ScaleEducational

Franchise, license, or acquire?

Talent & RecruitingHis edge

Everyone says 'people are everything' in a licensed-operator model.

Deal NotesAuthority

An off-market deal isn't 'luck.' It's a pipeline.

Behind VantageRisePOV / Reach

'Deal-makers, not deck-builders.'

Soft CTAConversion

I have room for [N] operator clients this quarter.

Following & Engagement Playbook

Compliant — no bots, no automation

Who to connect with (10–15/day)

Multi-unit operators and emerging franchisors
Licensed-operator brands in grocery, retail, and services
Search funds and lower-middle-market PE
Franchise consultants and brokers

Connection notes

A warm, specific line referencing their work — never a pitch. The goal is a conversation, not a close.

Daily rhythm

Comment substance on 5 ideal-client posts before you post your own. Visibility compounds.

Turn attention into calls

When someone engages or views the profile, send a genuine, no-pitch DM. Move to a call only when there's a real reason.

VantageRise Partners · Internal use only · Not indexed by search engines